江西省红色旅游纪念品的设计创新研究-设计艺术学专业论文.docxVIP

学位论 学位论文独创性声明 万方数据 万方数据 摘 要 旅游纪念品作为旅游文化的一种传播载体，是旅游体验的一种物化的存在 形式。为适应新形势下大力发展旅游产业、调整传统旅游产业布局的需求，旅 游纪念品现已成为旅游产业链中不可或缺的重要环节。形式各异的旅游纪念品 是不同地域旅游特色的反映，展现的是旅游目的地特有的地域文化和民俗风情。 而对于红色旅游这一具有丰富精神内涵的纪念品来说，其独特的感染力更是代 表着一个时代的风貌，承载着深远的历史与现实意义。 本文首先对江西红色旅游市场现状进行了调查走访，对红色旅游在江西市 场上的发展前景进行了展望。然后本文从分析旅游纪念品与旅游产业间的重要 关系入手，对国内外旅游纪念品市场进行对比分析。并结合红色旅游纪念品的 特性对江西红色旅游纪念品市场从销售、材料、工艺、种类、价格、消费群体 以及产品受众等方面进行系统的图表调查分析。最终对目前江西红色旅游纪念 产品市场和红色旅游纪念品的设计、生产及管理存在的问题进行了梳理，结合 江西省情及旅游市场发展需求，对红色旅游纪念品的设计创新思路及方法提出 了建议。 关键词：江西；红色旅游；纪念品；设计创新 II Abst Abstract ABSTRACT Souvenirs, as a tourism and cultural communication carrier, exists in the form of a materialized travel experience. In order to meet the needs of the new situation to develop the tourism industry, to adjust the layout of the traditional tourism industry, tourism souvenirs has become an indispensable part in tourism industry chain. Different forms of tourist souvenirs reflect different geographical tourist attractions, and show a unique tourist destination geographical culture and folk customs. The unique appeal of the red tourist souvenirs, rich in spiritual connotation, represents the style of an era, carrying profound historical and practical significance. Firstly, this paper elaborate a survey conducted about the present market situation in Jiangxi Red Tourism and the prospects for the development of red tourism in Jiangxi market. Then it analyzes the important relationship between the tourism industry and tourist souvenirs and the domestic and foreign tourist souvenir market. According to the properties of red tourism souvenirs Jiangxi red tourism souvenir market, a systematic analysis of the chart is carried out in terms of sales, materials, processes, types, prices, consumer groups and product audience and so on. Eventually it combs the problems in Jiangxi Red Tourism commemorative souvenirs market and the design, production and management of the souvenirs. It also offers innovative ideas and methods in terms of the Jiangxi tourism market situation