中国孩童数字时代白皮书2019.pdfVIP

DIGITAL CHILDREN IN CHINA WHITEPAPER TURNING INVISIBLE POWER INTO VISIBLE BRAND GROWTH 数字时代的中国孩童 白皮书 将隐形的力量化为可见的增长 2019.2 HIGHLIGHTS 报告重点聚焦 DIGITAL CHILDREN OF TODAY ARE THE PURCHASERS OF TOMORROW 1 孩童群体即将成为万众瞩目的新一代 They are going to step out into society (graduate from high school) and “officially” become core target audience in 3- 10 years. What does it mean for the future of marketing? 他们在3-10年后即将步入社会(高中毕业) ，“正式”进入被重点关注的受众格局，这对未来而言意味着什么？ THEY ARE A UNIQUE GENERATION INFLUENCED BY POST 80S’ PARENTING THEY ARE INCREDIBLY EARLY- 他们是具有时代独特性的一代