Unit 2 establish(6学时).ppt

Establishing Business Relations Learning objectives Master the ways of introducing your own company Understand the necessary of praising the other companies for establishing business relationship with them. Know various kinds of business relations in business world. Establishing business relations For all traders, customers mean source of profit. Therefore, they always make every effort to consolidate and keep a close relationship with old customers; search and establish business relations with new ones. This kind of letter should be written friendly and helpful. The reply to this should be courteous, prompt and to the point. How to get the information of the new customers? In general, traders may look for their potential customers through the various channels. You may obtain the general information about a prospective clients through the following channels: 1. Banks; 2. Chambers of commerce; 3. Advertisements in the media; Newspapers, magazines and other medias; Yellow book/page 4. Commercial counselor’s office in foreign countries; 5. Exhibitions and trade affairs; 6. Internet. 7.Other customers’ introduction;Self-introduction to the company How to follow me for the coming chapters? 1. Writing principles tones 2. Basic knowledge 3. Business jargons/terms/terminologies 4. Word extension 5. Word discrimination 6. Specimen letter 7. Grammar points, if possible 8. Natural or practical sentence patterns 9. Wide selection of writing 10. Typical sentences Writing Principles Content 1. Write short letter no more than one page. 2. Be courteous. 3. Direct to the point at the very first paragraph. 4. Say something high about your company. 5. List some well-known customers, if any. 6. Express clearly your desire of cooperation Establish establish v. re-establish v. establishment n. established adj. (1)interest equity interest 股东权益，股权 to promote one’s own interests 谋取私利 interested=related adj. the interested parties=the parties concerned tempt sb with sth/pique [pi