贝恩咨询贝恩《caseinterview》11页资料.pptVIP

Bain Company:Case Interview Introduction Take notes Ask questions Structure your analysis Drive towards a recommendation Case Question: Entertain Me Music retailer: cassettes, CDs, and videos Business Activities Mail order—records and tapes Went public Expanded retail stores to 400 mall-based stores Recent focus on Internet Mail order channel was allowed to die Issue: Declining revenue and margins Structure your approach Wrong: Always use the same framework regardless of the business issue Better: Clarify the primary business issues Evaluate options Explore broader issues to d