贝恩咨询分析解析方法-profitpools1资料.pptVIP

Profit Pools1 Agenda What are Profit Pools? What is Profit? Revenue vs. Profit Split Why Use Profit Pools? How Profit Pools Illustrate the State of the Industry Profit Pool Watchouts (Computer Industry Example) Profit Pool Watchouts (Computer Industry Example Con.) U.S. Auto Industry Example Key Questions to Help Develop Innovative Strategies Agenda Applications (1 of 2) Applications (2 of 2) Agenda Mapping a Profit Pool Guidelines (Defining the Pool) Guidelines (Determining the Size of the Pool) Guidelines (Estimating the Distribution of Profits) Guidelines (Reconciling the Estimates) Agenda