用图表说话－咨询人员的基本技能资料.pdfVIP

Say It with Charts: The Executives Guide to Visual Communication... Page 1 of 28 Section 1 - Choosing Charts Say It with Charts: The Executives Guide to Visual Communication, Fourth Edition by燝ene Zelazny? McGraw-Hill ?2001 Step C. Select the Chart Form (From Comparison to Chart) Each comparison will lead, in turn, to one of the five chart forms. Now you have seen that, no matter what your message is, it will always imply one of the five kinds of comparison. It should come as no surprise that, no matter what the comparison is, it will always lead to one of the five basic chart forms: the pie chart, the bar chart, the column chart, the line chart, and the dot chart. Ive observed that the pie chart is the most popular. It shouldnt be; its the least practical and should account for little more than 5 percent of the charts used in a presentation or report. On the other hand, the bar chart is the least appreciated. Itshould receive much more attention; its the most versatile and should account for as much as 25 percent of allcharts used. I consider the column chart to be good old reliable and the line chart to be the workhorse; these two should account for half of all charts used. While possibly intimidating at first glance, the dot chart has its place 10 percent of the time. That accounts for 90 percent. The remainder is likely to be these chart forms used in combination— say, a line chart with a column chart or a pie chart with a bar chart. Lets recognize that each chart form, simply as a functionof the way its designed, is best equipped to illustrateone of the five comparisons. This matrix illustrates the primary choices. Down the sideare the five basic chart forms. Across the top are the five kinds of comparison we