商务礼仪英语资料.docxVIP

 A Study on International Commercial Etiquette and Its Significance商务礼仪及其意义研究 ? ? 学??? 号：身 份 证 号：姓??? 名：院??? 系：外语学院专??? 业：XXXXX年?? 级：2008级指导教师：xxx CONTENTS(TIMES NEW ROMAN 小三号加黑加粗) INTRODUCTION…………………………………………………….1CHAPTER ONE ABCCCCCCCC…………………………………. 71.1?Abc……………………………………………………………. 71.2?Abc …………………………………………………………….81.3?Abc…………………………………………………….……….9CHAPTER TWO ABCCCCCCCC…………………………………112.1Abc……………………………………………………………. 112.2Abc ……………………………………………………………122.3Abc…………………………………………………………….13CHAPTER THREE…CHAPTER FOUR……CONCLUSION……………………………………………………….REFERENCES………………………………………………………? 内 容 摘 要当今世界，各国之间交流频繁，礼仪之论不再局限在国内，而成了国际交往需要重视的问题。同时，不可否认的是因为各国价值观念，文化，历史背景的不同，在礼仪实践中也存在差异。没有一个统一的标准，这些差异，只有一些约定俗成的东西，大家都基本认同，在交往中共同遵守。所以从事国际交流，国际商务的人，不论是政治，经济，文化，军事哪个领域，对这些礼仪都要熟悉。国际商务和涉外工作也已经不再是少数人的专利，而是成为越来越多人的职业选择。在这个“以人为本”的时代，如何在跨文化的交流中，尽可能地尊重他人，又充分维护自己的尊严，是一项非常重要而具有挑战意义的事情，而国际商务礼仪就是市场竞争和国际商务大环境中人们必备的一门知识。本文对商务礼仪进行了明确的界定,对商务礼仪的内容与归属、特征与原则、功能与操作进行了系统的阐述,较为详细地论述了商务介绍与问候,迎送礼仪,宴请规则,谈判礼仪以及柬书礼仪,同时阐明了国际商务礼仪对于商务人员的重要意义。 ? ? AbstractNowadays different nations communicate frequently. Etiquette is becoming an important issue, which is not confined only in the domestic affairs. At the same time, the values vary from nations to nations, so does the practice of etiquette. There is not an acknowledged standard and it is only a set of established rules which are obeyed by all the people. Therefore, a business man should be familiar with all the protocols in all fields, such as politics, economics, and culture and military.International business is no longer the privilege of the minority of people. More and more people prefer to go into business. In the era of human-oriented society, how to respect others and maintain one’s dignity becomes a challenge. International business etiquette is the basic knowledge which should be applied in the competition in the international business environment. .This thesis gives a clear definition of commercial etiquette and systematically explain