锦都酒店关系营销策略研究-工商管理专业论文.docxVIP

西南科 西南科技大学硕士研究生学位论文 第 PAGE II页 西南科 西南科技大学硕士研究生学位论文 第 PAGE III页 Abstract With the rapid development of the Chinese economy and people’s living condition, the hotel industry had a great development. At present, Yi Wu already had many hotels, and new star-hotels with high standards are still keeping on building and opening. The horizontal competition of circum is becoming more and more drastic, this directly caused the rate war between hotels become white-hot. The management of reduce price already cannot be accepted by the market. Facing the new development trend and new challenges, the one wh