公信力：新闻媒体的核心竞争力(DOC)课件.doc

公信力：新闻媒体的核心竞争力 摘要: 新闻媒体作为新闻的传播渠道，讲求的是内容的真实和时效性。构成 新闻媒体公信力的要素有正确的导向、 大众化、 内容真实和情感真实， 当前由于新闻 报道的失实、 群众基础弱、 缺乏广泛的影响力等特点， 给新闻媒体的公信力造成了不 小的冲击。 在外部方面， 由于互联网技术给新闻行业带来的负面影响以及同业之间的 不良竞争， 使得新闻媒体的公信力堪忧。 提升新闻媒体的公信力， 需要坚持新闻的真 实准确， 提高权威性； 满足公众知情权的要求， 扩大品牌的影响力； 建设高素质队伍， 提升媒体魅力。 关键词 ：公信力 新闻媒体行业 新闻真实 公众知情 1 Credibility: the core competitiveness of the news media Abstract: As the news media communication channels, it is about the authenticity and timeliness of the content of. Constitute the elements of the credibility of the news media is right oriented, popularization, truthful and emotional real, current due to news reports untrue, masses foundation is weak, lack of extensive influence characteristics, to the credibility of the news media caused no small impact. In the external side, as a result of the negative impact of Internet technology to the news industry, as well as adverse competition between the industry, making the credibility of the news media. Enhance the credibility of the brand, the need to adhere to the true and accurate news, to improve the authority to meet the publics right to know the requirements of the expansion of the brands influence; construction of high-quality team, enhance the charm of the media. Key words: Credibility ；News media industry； News reality ；Public knowledge 2 目 录 一、引言 ............................................................... 1 二、媒体公信力的构成要素 ............................................... 1 （一）正确的导向 .................................................... 1 （二）大众化 ........................................................ 1 （三）内容真实 ...................................................... 1 （四）情感真实 ...................................................... 2 三、当前新闻媒体公信力存在的问题 ....................................... 2 （一）内部因素 ...................................................... 2 1. 新闻报道失实 .................................................. 2 2. 群众基础弱 .................................................... 2 3. 缺乏广泛的影响力 ..................................