剑桥商务英语实训指导书.doc

剑桥商务英语实训指导书 (教案) 一、实训项目在整个专业实训环节中的地位 本实训项目是通过一系列规范、有效的商务仿真场景交际练习对学生进行商务口语基本技能和技巧训练，结合社交英语--电话用语；会议组织安排；商务贸易活动--产品推销、商谈技巧；招聘员工；公司介绍；价格谈判等模拟现场商务交际实践，使学生们在全面提高五项基本技能（听、说、读、写、译）的基础上，培养学生的商务意识，掌握商务礼仪；提高话语分析能力、逻辑思维能力、语言组织能力和双语表达能力。它是专业课学习的延续和发展，提升学生从业竞争能力及职业素养的有效途径。 二、实训项目的要求 项目一：社交英语，电话用语 了解社交和电话相关知识； 掌握英汉社交用语中的文化差异； 熟悉社交和电话常用表达方法。 项目二：会议组织安排 了解会议组织安排的相关知识； 掌握会议组织安排相关程序； 熟悉会议组织安排相关表达方法。 项目三：商务贸易活动—产品推销 了解产品推销的基本常识； 掌握产品推销的主要步骤和注意事项； 熟悉产品推销的表达方法。 项目四：招聘员工 了解招聘员工的基本知识和常见问题； 掌握招聘员工流程； 熟悉招聘员工的相关表达方法。 项目五：公司介绍 （1）了解描述公司组织结和的基本常识； （2）掌握公司主营方向及业务描述； （3）熟悉公司或产品的相关要素以及表达方法。 项目六：价格谈判 （1）能拟定商务谈判计划。 (2) 掌握商务谈判中报价还价阶段的策略。 (3) 能灵活运用价格谈判中的让步技巧。 三、实训项目具体操作过程和内容 项目一：社交英语，电话用语 词句的拓展：国际电话中的常用语Hello. May I speak to Mr. Brown? Yes, this is he speaking. Whos speaking, please? Im sorry, he is not in now. Would you like to leave a message? Mr. Brown is on another line now. Hold the line a moment, please. May I have Ext. 5883? I cant hear you. Would you speak a little louder? Im sorry. I have the wrong number. You are wanted on phone. Will you ask him to call me back later? I was cut off. Will you connect me again? Well call you back in a few minutes. Will you hang up and wait, please? I want to place an overseas call to New York. Could you tell me the time and charges after the call? Sorry, I cant wait. Please cancel the call. This is the Singapore operator. Would you connect me with Mr. Lee in the International Department? This is the overseas operator in the United States. You have an overseas collect call from Mr. Smith in San Francisco. Will you accept the charges? (二) 交际实践 ————————实训练习一————————— (O=Operator, C=Chinese) O: Is this the Silver Star Trading Company? C: Yes, it is. O: This is the overseas telephone operator in the United States. We have a call for Mr. John Wang in the International Finance Department from a Mr. Robert of ABC Company in New York. C: From whom, did you say?O: From a Mr. Robert of ABC Company in New York. C: Thank you. Just hold the line, please. (Several seco