百利家research.pptVIP

RESEARCHING Report: C1 G3 PELICANA 01 Success Contents Difference 02 Shortage 03 Challenges 04 PART 1 What makes success Registered trademark New office in China Website of the year Set up a branch Expansion and intensify Up till now 1980 1989 2009 1999 2015 History Satisfied the young customers’ requirements who are the main customers force. The company keep their eyes’ on improving cooking method,relaxing environment and considerate service. For impovement Pelicana employs the professional manager and senior,also fmaous Korean stars such as 2PM,SISTAR. For business strategy Every Pelicana uses the sauce made in Korean and distributed from there. For the meal Reasons For buyer Take-out services More and more people would like to have some fast food at home. Pelicana’s take-out services are satisfied not only cutomers but also take-away members. Reasons PART 2 What are differences 01 Series Different taste can give different feelings 05 Tasting Neither hot nor cold can’t change its delicious taste. 02 Repast atmosphere Different from the family consumption in KFC,Pelicana focus on youth parties. 03 Adaptation Fired chicken in Pelicana are more healthier than which are in KFC because of cooking method. 04 Dietary habit Pelicana shows its dishes with Korean culture and Chinese dietetic culture. Difference PART 3 Find out shortage Defect Few seats in the store Etc A little expensive Popularizing in reality Shortage PART 4 Face to challenge Pelicana needs to differentiate from the counterfeit brands. Counterfeit How to make full use of O2O,to have its own mange charactoristic,and combine take-out service with entity management. Internet Pelicana has better perfect its business pattern,to control the state of operation. Controlling Challenge THANKS! * *