浅议广州“广之旅”兼职导游激励机制.docxVIP

毕业设计（论文） 题目： 浅议广州“广之旅”兼职导游激励机制 的建设 学生姓名： 学 号： 班 级： 专 业： 工商管理（旅游与酒店管理） 所在系： 指导教师： 浅议广州“广之旅”兼职导游激励机制的建设 摘要 当今批界是一个人才竞争的时代，所以导游作为旅游业的灵魂，是旅行社进行接待 工作的重要支柱，在旅游服务中起着核心的地位。可在旅游业蓬勃发展的今天，随着导 游从业人员素质的不断变化，思想观念的转变以及自我发展意识和民主观念的不断增 强，旅游业这一以人为本的服务行业在人力资源管理中却暴露出员工积极性低、服务意 识低和人员流失率升高等方面的问题。经旅游界各方面的多年硏究发现这些问题的出现 都与导游的激励机制有着密不可分的关系，本文通过分析广州广之旅国际旅行社股份有 限公司（以下简称广州“广之旅”）兼职导游激励机制的建设现况和导游的职业特点， 解读其问题的出现与其旅行社兼职导游激励机制的不完善有着密切的联系。另外本文作 者结合实际情况以及亲身的导游工作经验对广州“广之旅”兼职导游激励机制提出一些 修改的意见，其中重点提出在在职培训、职业规划与薪酬几方面上的改进建议，同时阐 述了一些关于激励机制方面的相关理论。 关键i司：广之旅；兼职导游；激励机制；存在问题；改进策略 ANALYSIS OF THE PART-TIME TOUR GUIDE IN GUANGZHOU GUANG ZHILV INCENTIVES FOR THE CONSTRUCTION OF ABSTRACT In todays world is a competitive era, so as the soul of tourism guides, travel agency for the reception of the important pillars in the tourism service plays an important role. But in the booming tourism today, with the guide of the quality of personnel changes, the ideological change and self development and democratic values of tourism, the humanist service industry in human resources management is exposed employee enthusiasm is low, service awareness low and personnel loss rise, etc. After years of travel all aspects of the study found that these problems of incentive mechanism and guide the inseparable relations, the paper analyzes the AnZhiLv guangzhou international travel agency Co., LTD (hereinafter referred to as the guangzhou ” AnZhiLv”)part-time tour of incentive mechanism of the current construction and professional characteristics, reading guide with the problems of incentive mechanism of part-time tour travel is closely related to the imperfect. The author also actual situation and the personal experience of guangzhou Mto guide AnZhiLv” part-time tour incentive mechanism and put forward some opinions on the modification, put in in-service training, career planning and pay the improvement Suggestions on several aspects, and expatiates the incentive mechanism of some relevant theories. Key words: Guangzhi Lv; part-ti