从电视转播权跟争看中国体育电视发展趋势资料.pdfVIP

从电视转播权之争看中国体育电视发展趋势 洪建平 Abstract ： The existence of commercial elements makes it inevitable phenomenon that the struggle between sports organizition and sports TV station for broadcasting rights. As an industry, the instinct of profit-chasing will be bond to drive itself to take advantage of any resource, including market and administration. For the sports in