TARGET MARKETING “MY MARKET IS ANYONE THAT EATS…”“我目标营销市场是任何人吃……”.pptVIP

TARGET MARKETINGTARGETING EVERYONE = TARGETING NOONE;WHO HAVE YOU TARGETED BELOW?;“I WOULD CUT ANYONE’S HAIR…” (and who would doubt it...);THE TENDENCY OUR MISTAKE;IT’S SIMPLER THAN YOU THINK…;HOW MUCH MARKET DOES A COMPANY NEED TO BE SUCCESSFUL? ;HOW MUCH DO YOU NEED?;MARKET SEGMENTS;$300M AIO: “I AM PATRIOTIC”;WHO REGULARLY TARGETS;EASILY IDENTIFIED TARGETS;DIFFICULT TO HIT TARGETS;TARGET MARKET DEFINED;VALUE SEGMENT IDENTIFIED BY LAKEPORT BREWERY;SEGMENTATION CHART FOR RUNNING SHOES;NAME THE MOST OBVIOUS TARGET FOR THESE PRODUCTS;INFORMATION SOURCES;A WAY TO THINK OF TARGET MARKETING