电子商务 中英对照E-commerce Chapter6.ppt

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * 6.3.5 Seller-Bid Auctions and Group Purchasing Sites卖家出价拍卖与集体购买网站 Another auction model, in which sellers bid the prices at which they are willing to sell, is called a reverse auction.另一种拍卖模式是由商品或服务的卖家来投标，也称为逆向拍卖  6.3.5 Seller-Bid Auctions and Group Purchasing Sites卖家出价拍卖与集体购买网站 On a group purchasing site, the seller posts an item with a price. As individual buyers enter bids on an item, the site can negotiate a better price with the item’s provider.在集体采购网站上，卖家公布某个物品的价格。当某个买家就某个物品投标时，网站就和卖家商定一个更低的价格。 R and P are examples. Seller-Bid Auctions and Group Purchasing Sites卖家出价拍卖与集体购买网站 Many of the marketplaces that businesses are creating to conduct B2B transactions include auctions and reverse auctions. 企业建立各种电子集市来进行企业间的B2B交易，这些电子集市大多都支持拍卖和逆向拍卖。 复习题 1、消费者拍卖网站eBay允许卖家进行所谓的荷兰式拍卖，访问eBay网站了解这种拍卖的运作方式。 2、什么是保留价格？解释用保留价格如何影响拍卖过程和拍卖结果，（不要超过200字） 3、用三段话列出并简述企业间拍卖中的三种模式。 4、代管契约服务公司提供哪些服务？指出采用代管契约服务的优缺点？（不要超过300字） 5、简述我们学校或某个公司的内部门户网站靠那些特色来吸引和留住访问者？这些特色为什么会有吸引力？ 1、The consumer auction site eBay allows seller to conduct what it calls a “Dutch auction”. Examine the eBay Web site to find information about how an eBay Dutch auction works. Is eBay’s version of a Dutch auction a true Dutch auction (as defined in the chapter)? Explain why or why not in two or three paragraphs. Simply, eBay’s Dutch auction is really a Yankee auction; sellers put up multiple items and buyers bid on a quantity. The lowest successful bidder’s price is then the winning bid, but the quantities are offered from the highest bidder to the lowest until there are no more items. 2、In approximately 200 words, define the term reserve price and explain how the use of a reserve price can affect the progress and outcome of an auction. A reserve price is a minimum; even though the bid may start at a very low price, there will be no winner unless the bids reach a reserve price set by the seller. If the reserve is set too high, no one may w