嘉兴服装企业的发展对策研究.pdf

摘 要 本文主要论述的是在由美国次贷危机引起的全球经济危机化背 景下，浙江嘉兴的服装企业所面临的巨大压力和挑战，以及各企业 针对目前局势下的对策性研究方案。自2008 年9 月以来，嘉兴服装 企业频出倒闭消息，阻碍了嘉兴经济的发展。此次金融危机严重影 响到了人民生产和生活，是一个全球化的问题。嘉兴一向欣欣向荣 的服装企业在这样的环境下，应当如何从内外两方面的因素下不断 完善自身，增强企业竞争力，去克服重重困难，最终摆脱经济危机 的束缚，健康良好地发展。对此，我谨以一名国家贸易专业学生的 角度去实地深入考察论证企业所面临的实际情况，作出嘉兴服装企 业在金融风暴中的对策研究。 关键词：金融风暴、嘉兴服装企业、对策研究 I ABSTRACT This paper presents that in the background of global economic crisis which is caused by American subprime crisis last year, these garment enterprises of Jiaxing are all faced with tremendous pressure and challenge.This paper gives out the countermeasure research under the environment. Since september 2008, the news of bankrupt enterprises in Jiaxing were reported everywhere. It has seriously influenced the economic development of Jiaxing. The crisis has largely influenced the production and life of people, its a global problem. How could Jiaxings enterprises which were always flourishing previously do to cope with the problem and continuously perfect itself both inside and outside. These enterprises should continuously strengthen its competition, to overcome difficulties, finally overcome it，and develop healthily. Therefor, I will go into it , review and demonstrate the actual instance as a student whose major is international trade. Finally gives out the countermeasure research of Jiaxing garment enterprises. KEYWORDS ：Economic storm 、Jiaxing garment enterprise、 Countermeasure research II 正文目录 第一章 引言1 第一节 选题背景1 一、全球宏观背景1 二、嘉兴的微观背景2 第二节 研究目的和意义3 一、研究目的3 二、研究意义3