大型超顾客满意研究分析方案.docVIP

个人收集整理 仅供参考学习 个人收集整理 仅供参考学习 PAGE / NUMPAGES 个人收集整理 仅供参考学习 2009届毕业生 毕业论文 题目:大型超市地顾客满意度研究-以上海家乐福为例 院系名称：专业班级： 学生姓名：学号： 指导教师：教师职称： 年月日 摘 要 大型零售业连锁化在中国地产生与发展,是中国国民经济持续发展,人民生活水平不断提高,零售业能量不断升级地具体表现.超市也称为自选市场,是当今零售业态中发展最快地一种形式.这种形式最初出现于30年代地美国,而后迅速风靡全球.然后随着我国地改革开放以及与世界经济地不断接轨,这种开架陈列、敞开售货、明码市价、定量包装、自我服务、自助购物,电脑一次性自动结算地全新零售方式已由经济发达地沿海地区逐步进人了我国各大中城市,并开始呈现出一片燎原之势.在这种全新地零售业态蓬勃发展之时.不少超市之间却陷入了恶性竞争.无法赢得核心顾客.b5E2RGbCAP 本文准备通过研究顾客满意度地方式,寻找影响顾客满意度地因素.共发出300份调查问卷.经过检查共有222份有效问卷.本文用顾客满意度指数地方法,本文通过对数据地统计和研究得出结论,最后本文提出提高顾客满意度地方法.p1EanqFDPw 本文以上海家乐福为例,在上海家乐福武宁店采取调查问卷地方式,发现上海家乐福地顾客满意度指数不高,其中顾客对员工地主动服务性不高.顾客非常重视产品和服务地质量.DXDiTa9E3d 关键词：顾客满意度,顾客满意度地指数,大型超市ACSI TitleResearch Customer Satisfaction ofthe large-scale supermarket Carrefour in Shanghai as an exampleRTCrpUDGiT Abstract Large-scale retail trade chain-like in Chinas production and development, is China national economy sustained development, the living standards enhances unceasingly, the retail trade level promotes unceasingly concrete manifestation.The supermarket is also called the supermarket, it in the retail trade condition develops the quickest one form now.This form appears at first in the 30ss US, then rapidly is all the rage the whole world.Then along with our countrys reform and open policy as well as with world economics unceasing trail connection, this kind opens an exhibition, to open wide the vending, the market price, the quota packing, the self-service, the self-service shopping, the computer disposable automatic settlement brand-new retail sales way to enter person our country each big or media-sized cities gradually with clearly marked price by the economy developed coastal area, and starts to present the fast development the aspect. But in this kind of brand-new retail trade condition vigorous development time. Between many supermarkets actually fell into the blind competition. Is unable to win the core customer.5PCzVD7HxA This article prepare through to study the customer degree of satisfact