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Professional Development ProgramJ. Walter Thompson  Toolbox Learning Series Professional Development SkillsHow to Become an Account Person To Talk about… What our business is What the job is all about What the role of us is How to be most effective and creative. Look at others A Service Business What are services? Services are deeds, processes, and performances to fulfill customers’ needs and achieve their satisfaction based on perceived expectation. Differences in goods versus services Intangibility Heterogeneity Simultaneous production and consumption Perishability Service Quality Clie