94学年度第1学期管理学院课程教学大纲.docVIP

PAGE PAGE 4 Course Format College of Management ,National Chinese Course Title 國際競爭環境分析 Course Number English Course Title INTERNATIONAL ENVIORNMENT AND COMPETITIVE STRATEGY Class Format lecture Requirement NONE Department Instructor 方至民 Credit 3 Course Description This is a lecture course focus on advance in country-of-origin (COO), brand equity and cross border acquisitions. This course will introduce the fundamental concept of each important theory. Furthermore, this course will discuss the possibility to apply the theoretical viewpoint in addressing the issues in IB field. The environment that firms confront is a fast-changing and influential field in IB management domains. Firm’s decisions, such as entry mode choice, the alliance, or even the reactions to the rival, are all critical strategic decisions in global context. Thus, how to utilize the distinctive theoretical viewpoint to explain the antecedents and consequences of firm’s strategies s is a capability for those Ph. D. students whom focus on IB management field. Course Objective The course familiarizes Ph. D. students with the related theory, case and analysis required of modern researchers in the field of international business management. This course demands the mastery of a body of analytical tools and the ability to take an integrative point of view. Ph. D. students can develop their research through: ? In-depth analysis of national identification, and industry structure; ? Techniques for analyzing how firms can formulate strategies at the various levels of global market, in particular those of business brand strategies, corporate strategies and cross border acquisition. ? Topics with particular emphasis on COO, brand equity, strategic alliances, cross border acquisition and globalization. Teaching Format One lecture (3 hours) per week Grading Standard Participation: 50% Final Presentation: 50% Reference/Text Agrawal, J., Kamakura, W. A. 1999. Country of origin: A competitive advantage? I