三农大学生电子商务.docVIP

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三农大学生电子商务.doc

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PAGE PAGE 2 . .. 全国大学生电子商务“创新、创意及创业”挑战赛创新创意创业参赛学校：___遵义师范学院__ 作品名称: _____三农电子商务_ 团队名称：____情系三农______ 指导老师：___________ 团队成员：_吕岩峰_冷坚_陈心琪_陈静怡_ 2015年4月作品信息表学校遵义师范学院团队名称情系三农指导老师详细信息姓名所在院系联系电话联系邮箱团队详细信息姓名专业联系电话联系邮箱队长吕岩峰496879614@ 队员1 冷坚492748225@ 队员2 陈心琪291134758@ 队员3 陈静怡作品名称三农电子商务目录三创概要一项目的执行内容````````````````````````````````````````````````````````````5 二项目的发展前景````````````````````````````````````````````````````````````5 三运营的核心模式````````````````````````````````````````````````````````````6 四项目的执行优势````````````````````````````````````````````````````````````6 五项目的可行性````````````````````````````````````````````````````````````````````````6 六项目的总结```````````````````````````````````````````````````````````````````````````7 第一章市场分析 1.1整体市场容量及前景```````````````````````````````````````````````````````````7 1.1.1总体网民规模`````````````````````````````````````````````````````````````7 1.1.2中国水果行业数量规模`````````````````````````````````````````````````7 1.2网站目标市场分析``````````````````````````````````````````````````````````````7 1.2.1网络社区交友````````````````````````````````````````````````````````````7 1.2.2中国水果行业电子商务发展阶段````````````````````````````````````8 1.3网站目标用户的分析```````````````````````````````````````````````````````````9 1.3.1用户分析``````````````````````````````````````````````````````````````````9 1.4市场趋势和机会`````````````````````````````````````````````````````````````````9 1.4.1市场趋势``````````````````````````````````````````````````````````````````9 1.4.2市场机会```````````````````````````````````````````````````````````````````````9 第二章运营方案 2.1公司理念```````````````````````````````````````````````````````````````````````````9 2.2公司目标```````````````````````````````````````````````````````````````````````````9 2.3发展战略```````````````````````````````````````````````````````````````````````````10 2.3.1整合用户服务与社区服务`````````````````````````````````````````````````10 2.3.2提供渠道、重视借助外力、整合资