2011年快速消费品市场分析及展望.pptVIP

* What we see in the market: Concepts borrowed from other countries or categories Simple ideas, easy for consumers to adopt PepsiCo’s Quaker Chewy Granola Bars, USA, in a Rip ‘n Go boxless container, similar to those seen in Asia Dolphin Water, Netherlands, in a stand-up drip-free pouch Prediction Eight: Sustainability Stays Focused on the Basics * Prediction Nine: Simplicity for Older Consumers What it is: Products focus more on simple, realistic results rather than hype or lofty promises Why it’s important: Older consumers, especially Baby Boomers, continue to look for products tailored to