华语跨境商业大片的本土接受-传播与社会学刊.PDFVIP

2009 111–132 《傳播與社會學刊》，（總）第七期（ ）： 專輯研究論文 華語跨境商業大片的本土接受 凌 燕 摘 要 近年來幾乎所有跨境華語商業大片在大陸獲得高票房的同時，也 受到了强烈的批評。理解這一現象有許多角度，筆者以為不能忽視了 觀衆在意義產生中的重要作用，本文嘗試從對華語跨境商業大片的批 評入手，去分析觀衆對大片愛恨交織的複雜接受心態。研究發現，華 語跨境大片與全球化及工業化進程中的中國想像有密切聯繫，對大片 的不滿很大程度上源於對大片中提供的中國想像不滿，同時，對大片 的過度批評也與中國電影觀衆的「草根」身分的認同與表達有關。 關鍵詞：華語跨境商業大片、中國想像、草根觀眾 凌燕 ，北京師範大學電影學博士 ，現職首都師範大學文學院影視系副教授 。主 lingyan@ 要研究興趣為影視文化 、媒介文化研究 。電郵 ： The Chinese Journal of Communication and Society, 7(2009) The Reception of Trans-border Chinese Commercial Movies LING Yan Abstract In recent years, almost every trans-border Chinese commercial movie has plunged into the vicious cycle of being popular but at the same time heavily criticized by the general public. With many angles to this issue, I think that the role of the audience in making sense of the movies cannot be ignored. This article tries to discuss the complicated ways in which the audiences are interpreting these trans-border Chinese movies. The study finds that trans- border Chinese movies are closely relevant to the imagination of China in the process of globalization and industrialization. To a large extent, criticism of trans-border Chinese movies is a reflection of the dissatisfaction of the imagination of China in the movies. At the same time, the excessive criticism of these films is also relevant to the identification and expression of grassroots