基于用户需求的旅游目的地网站信息构建-产业经济学专业论文.docxVIP

PAGE PAGE VI 摘 要 本文在深入分析旅游目的地网站建设现状及存在问题的基础上引入信息构 建概念，以期利用相关理论规范网站建设。文章首先根据旅游具体内容的不同将 网站用户分为八大类，并从身体、文化、人际、地位和声望四个层面动机出发， 结合不同类别旅游者的特点分析了其共性需求及个性需求。在此科学基础上，建 立了旅游目的地网站信息构建模型，并采用卡片分类法对模型中的组织系统、用 户认知测试对模型中的标识系统设计提供了参考。同时，对导航系统及标识系统 搜索系统的设计以及测试提供了具体建议。最后，本文以湖南凤凰古城旅游网站 为例对旅游目的地网站建设进行了实例分析，并对该网站的建设提出了指导性意 见。 关键词：旅游目的地网站，信息构建，用户需求、卡片分类法、用户测试 Abstract This paper introduces the information on the basis of in-depth analysis of the status quo construction sites and tourist destination built on the concept of the existence of the problem in order to regulate the use of the theory of the construction site. Firstly, depending on the specific content of the travel site, all users are divided into eight categories, and starting from the physical, cultural, interpersonal, status and prestige of the four levels of motivation, combined with the characteristics of different types of tourists analysis of its common needs and individual needs. In this scientific basis, the establishment of a tourism destination site information architecture model, and the model of the organizational system, the user cognitive tests to identify system design provides a reference model using the card sorting method. Meanwhile, the design of navigation systems and identification systems, and test search system provides specific recommendations. Finally, in the ancient city of Fenghuang tourist destination travel website as an example for instance the construction site were analyzed, and the construction of the site. Keywords：Tourist destination sites, information architecture, user needs, card sorting method, user testing V VII 基于用户需求的旅游目的地网站信息构建 目 录 HYPERLINK \l _bookmark0 第一章 绪论 9 HYPERLINK \l _bookmark1 1.1 研究背景 9 HYPERLINK \l _bookmark2 1.2 概念界定 9 HYPERLINK \l _bookmark3 1.2.1 旅游目的地网站 9 HYPERLINK \l _bookmark4 1.2.2 信息构建 10 HYPERLINK \l _bookmark5 1.2.3 基于用户需求的网站信息构建 12 HYPERLINK \l _bookmark6 1.3 研究思路与论文框架 12 HYPERLINK \l _bookmark7 1.3.1 研究方法 12 HYPERLINK \l _bookmark8 1.3.2