基于任务技术匹配的网上银行使用意向影响因素研究-管理科学与工程专业论文.docx

浙江大学硕士学位论文 浙江大学硕士学位论文 基于任务．技术匹配的网上银行使用意向影响因素研究 Abstract Internet Banking，also named as“Online Banking”，is a combination of banking services and the Intemet．Powered by the advanced information technology,Intemet Banking Can break the limits of time and space，and has the characters of convenience， lligh efficiency and low cost．With the development of Electronic Commerce and Internet Finance，Intemet Banking has gained a rapid growth of user size and transaction scale in recent years． However,compared with foreign markets and other domestic online services， Internet Banking i