毕业论文-现代符号在企业品牌塑造的应用研究.docVIP

现代符号在企业品牌塑造的应用研究 【摘 要】符号是人类认识事物的媒介，符号又是表达思想情感的物质手段，思维无非是对符号的一种组合，转换，再生的操作过程。本文以企业VI视觉设计为主，运用Illustrator、 Photoshop 等软件对品牌形象的设计，告诉消费者企业的宗旨，让消费者更好的了解和对企业印象的加深。满足企业的长远可持续发展需求。品牌本身就具有自己的文化内容，而品牌形象借助符号对企业的诠释和延伸，起到凝聚和催化剂的作用。 Abstract :Symbols?are?the?medium?that?human?beings?cognize?things?from?it.?Also?,?symbol?is??one?of?material?means?which?human?beings?empress?there?feelings?,?emotions.?Thinking?is??nothing?but?the?operation?process?which?is?a?combination?,?a?transition?,?a?regeneration?of?symbols?.This?paper?concentrated?on?enterprises?visual?design?towards?VI?,?combining?with?the??design?by?using?Illustrator?and?Photoshop?for?the?brand?image?.?It?tells?the?consumers?the??enterprise?tenet?,?making?consumers?understand?and?more?impress?in?enterprise?image.?Given??that?,?the?enterprises?long-term?needs?of?sustainable?development?could?be?satisfied.?Brand??image?itself?has?it?own?culture?.?Moreover?,?with?the?help?of?the?symbol ,the?brand?image?can??perfectedly?concentrate?on?and?catalyze?the?interpretation?and?extension?of?the?enterprise?. 【关键词】符号；企业品牌；形象塑造；文化理念 Keywords：Symbols ;The enterprise brand;image-building;cultural concept  目录 1课题研究的背景和意义 ...........................................................................................................3 人们对企业品牌的认知 ..............................................................................................3 企业品牌形象的价值 ...................................................................................................3 1.2.1企业品牌形象价值的定义....................................................................................3 1.2.2企业品牌形象价值的实现....................................................................................3 1.3课题研究意义 ................................................................................................................3 1.4课题研究的背景..............................................................................................................3 2符号与企业形象息息相关........................................