广西华蓝设计集团发展战略研究-工商管理专业论文.docxVIP

II II THE STUDY ON DEVELOPMENT STRATEGY OF GUANGXI HUALAN DESIGN GROUP ABSTRACT Market competition mechanism is introduced to architectural design industry in China in the early 21st century, and market environment is formed where State-owned enterprises, private enterprises and foreign-funded enterprises are competing with each other. With the changes in the competitive environment、new urbanization and regulation on housing market, domestic construction design enterprises are facing new challenges of obtaining a sustainable competitive advantage and building the core competitiveness of enterp