汉语国际推广对我国出口贸易和对外直接投资的影响研究-应用经济学·国际商务专业论文.docxVIP

万方数据 万方数据 摘 要 汉语国际推广对于提升汉语在世界语言体系中的地位具有重要意义，一方面能够增加 世界总人口中会说汉语的人数，另一方面能够促进外国对我国的文化了解，从而可以减少 贸易和投资活动中的交易成本。本文基于 2001-2012 年 22 个国家的面板数据引用引力模 型，实证分析了汉语国际推广对我国出口贸易和对外直接投资的影响，实证结果表明汉语 文化的国际推广与我国出口贸易的关系不显著，但是与我国对外直接投资的关系显著。然 后从霍夫斯泰德的文化维度角度把总样本进行分类，分别探究了汉语文化在不同文化距离 的国家之间推广对出口贸易和对外直接投资的影响，结果表明在文化差异大的国家进行汉 语文化推广对我国出口贸易和对外直接投资的影响显著，而在与我国文化相似的国家进行 汉语推广对贸易和投资的影响都不显著。 关键词：汉语国际推广；引力模型；出口贸易；对外直接投资 I Abstract The international promotion of Chinese is of great significance in upgrading the Chinese’s status in the world language system, one would be able to increase the number of Chinese-speaking in the total population of world, on the other hand to promote cultural understanding of foreigners to our country, which can reduce the transaction costs in the trade and investment activities. Based on the 2001-2012 panel data of 22 countries cited the gravity model, we analyze the impact of the international promotion of Chinese on Chinese exports and foreign direct investment, empirical results show that the relationship between the international promotion of Chinese and Chinas export trade is not significant, but the relationship with Chinas foreign direct investment is significant. And then we classified the total sample into two sub-sample from the perspective of Hofstedes cultural dimensions, separately explores the effect of Chinese promotion between countries with different culture distance on exports and foreign direct investment, and the results show that when we promote Chinese in that countries which have a larger cultural differences compared to China, the effects on Chinas export trade and foreign direct investment is significant, and promoting Chinese in that countries which have similar culture with our country, the effects on trade and foreign investment is not significant. Keywords: Chinese international promotion; Gravity model; Export Trade; OFDI II 目 录 摘 要.......................................................................................