贵州卫视竞争力研究新闻学专业论文.docxVIP

II II Abstract With the deepening reform in Chinas market economy, the media industry has begun to focus on the development of its industrial nature. It’s inevitable for media to participate in market competition by introducting market mechanisms. In recent years, with the operation of the media group, each median has competing for market share and seizing the initiative on a fierce advertising, which the provincial TV competition is fierce. From the initial focus of the program content to the later exploration of channel positioning, frequent moves are provincial TV hoping to share in the mar