西安地铁电视.doc

PAGE 2013届本科生毕业论文（设计） 题目 浅析西安地铁电视发展现状 作者姓名 訾 金 莲 指导教师 梁 小 凤 二级学院 人文与艺术学院 专 业 新 闻 学 学 号 1B092122 西安培华学院本科论文（设计） 浅析西安地铁电视发展现状 PAGE \* MERGEFORMAT III 浅析西安地铁电视发展现状 摘 要 作为西安移动电视的后起之秀，西安地铁电视的影响力随着时间的推移越来越强大：成为政府的公共信息平台、城市的应急服务平台以及百姓的生活资讯平台。本文通过采访与问卷相结合的方式，对西安地铁电视受众和西安地铁电视内容的相关情况进行定量分析，试图了解西安地铁电视发展现状，同时运用传播学相关理论阐释影响西安地铁电视发展的因素，结合实际提出具体可行的改善措施。 关键词：西安地铁电视；受众；内容；使用与满足。 Analysis on current situation of the development of Xian Metro TV Abstract Xian mobile TV as the bright younger generation, Xian Metro TV is becoming more and more influential, with the passage of time has gradually become more and more powerful: become the governments public information platform, city emergency services platform as well as peoples life information platform. In this paper, through interviews with a combination of the questionnaire, to Xian Metro TV audience and content related to quantitative analysis, attempts to understand the Xian Metro TV development present situation, at the same time the use of communication theory to explain effects of Xian Metro TV development factors, combined with the actual proposed feasible improvement measures. Key words： Xian Metro TV；The audience；content；use and gratification 目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc353910069 引 言 PAGEREF _Toc353910069 \h 1 HYPERLINK \l _Toc353910070 1西安地铁电视 PAGEREF _Toc353910070 \h 2 HYPERLINK \l _Toc353910071 1.1地铁电视 PAGEREF _Toc353910071 \h 2 HYPERLINK \l _Toc353910072 1.1.1定义 PAGEREF _Toc353910072 \h 2 HYPERLINK \l _Toc353910073 1.1.2优势 PAGEREF _Toc353910073 \h 2 HYPERLINK \l _Toc353910074 1.2西安地铁电视 PAGEREF _Toc353910074 \h 2 HYPERLINK \l _Toc353910075 1.2.1西安地铁电视环境 PAGEREF _Toc353910075 \h 2 HYPERLINK \l _Toc353910076 1.2.2西安地铁电视运行情况 PAGEREF _Toc353910076 \h 3 HYPERLINK \l _Toc353910077 2西安地铁电视现状 PAGEREF _Toc353910077 \h 3 HYPERLINK \l _Toc353910078 2.1受众分析 PAGEREF _Toc353910078 \h 3 HYPERLINK \l _Toc353910079 2.1.1性别构成