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* In the following few slides I will summarize our business model and business strategies in 4 steps First, we have discovered Internet security, which is the most fundamental user need for all Internet and computing activities As we all know, Internet has become a very important part of our daily life, and Internet security threats are also intensifying every day Internet security problems might not be as serious and apparent in more mature markets like the U.S. and Japan, where users are more experienced But in China, Internet security problems 10 times worse than what you can imagine. To give you two examples: In China, use of pirated software is popular, which are often bundled with malware Search results from search engines contain lots of malicious and phishing websites Internet security is the most fundamental need for all users and will always remain so * Second, having discovered this “Next Big Thing”, we disrupted the Internet security industry with an Internet philosophy We have disrupted the industry by user experience: Provide round-the-clock total security solutions for ALL online and computing activities, with simple and easy to use features that keep us in active interaction with our users iPhone redefined smartphone, we redefined security We have disrupted the industry by business model: We offer all our core Internet security products for free Android versus Windows Mobile We have disrupted the industry by technologies: Cloud-based security architecture that utilizes Internet and search technologies Google key-word search versus Yahoo directories As a result, we have: defeated the traditional Internet security service providers within 2 years of launch to become the No.1 Internet security products provider in China established a dominant and trusted Internet brand in China amassed over 300 million large user base * * * * * * * * * * * * 云计算环境下的海量恶意软件智能识别技术 奇虎360 2011年11月 灰色产业链导致恶意软件爆炸式的增长 * * 木马已经形成了造马、改马、卖马、买马、发马、挂马、盗号、销赃等分工明确的灰色产业链,从业人数以十万计。
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