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报名序号: 27
河北省高等教育自学考试
毕业论文
专 业: 会展管理专业
地 市: 石家庄
工作单位: 河北艺术职业学院
论文题目: 我国会展场馆绿色
经营与管理的对策研究
作 者: 马亨泰
指导教师: 刘颖
完成日期: 2015 年 8 月 12 日
目录
摘 要·······································································1
关键词······································································1
1绿色会展的概述····························································1
1.1绿色会展的概念··························································1
1.2绿色会展的特点··························································1
1.3会展场馆绿色经营的内涵··················································1
2会展场馆绿色经营的作用····················································2
2.1使会展场馆竞争优势增强··················································2
2.2促进社会，环境和经济效益的发展··········································2
2.3创新会展场馆的营销手段··················································2
3会展场馆绿色经营的问题····················································2
3.1缺乏市场调研和准确的规模定位············································2
3.2布局不合理······························································2
3.3实用性不强······························································2
3.4配套设施不齐全··························································3
3.5低水平重复建设严重影响展览业的健康发展··································3
3.6区域结构明显不合理······················································3
4 会展场馆绿色经营与管理的发展策略··········································3
4.1正确树立绿色经营理念····················································3
4.2加强绿色经营管理························································4
4.3对绿色经营的相关规划····················································4
4.4发挥城市综合区位优势····················································4
4.5会展场馆绿色设计························································4
4.5.1能源绿色设计··························································4
4.5.2能源有效利用··························································4
5结语···································
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