排面陈列-化妆品与个人护理用品.pptVIP

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * Oral Hygiene is divided by Toothpaste, Toothbrush Dental Accessories. 口腔清洁用品分为牙膏,牙刷和附属用品. Toothbrush is displayed by 5 segments: kids, electric, soft, mid-soft and middle. Kids TPTB are displayed in the same area. For the normal TB is displayed by package. Top 3 levels for unit pack, bottom 2 levels for multi-pack or family pack. 牙刷按5个不同的分类陈列:儿童牙刷,电动牙 刷,软毛牙刷,中软毛牙刷,中毛牙刷. 儿童牙膏 和牙刷放在同一个区域. 正常牙刷按包装陈列, 上面3层放单支装, 下面2层放多支装或家庭装. Toothpaste is displayed by different function: total, MP2, whitening, medical and special. In the same segment it’s displayed from up to down is small capacity to big capacity. Then the high unit price put on the top levels, low unit price put on the bottom levels. 牙膏按功能不同排列: 全效, 含MP2/防蛀,美白. 药用，同一种则按包装先按规格陈列, 从上到 下到下为小规格到大规格.然后再按价格陈列, 高单价放在上面, 低单价放在下面. Toothpaste 牙膏 Middle 中毛 Mid-soft 中软毛 Soft 软毛 Kids 儿童 Medicalspecial 药用/特殊 Whitening 美白 MP2 防蛀 Total 全效 Dental Acc. 附属品 Unit Pack 单支装 Multi Pack 多支装 Toothbrush 牙刷 * Implementation Rules 排面陈列原则 Reference Photos 参考图片 1214 Shaving 剃须用品 Average Linear:2 elements 平均每排：2节货架 -The Man Grooming concpet is displayed by different segment: Razor, Blade. Foamy Gel, Man Skin Care. The counter and funiture is produced and set up by national supplier ??Gillette??. 男士护理用品按不同的品类分为:刀片,刀架,剃须泡,啫喱,. Razor: 4 tope levels Blade: 4 bottom levels Foamy Gel: Bottom * Consumers Flow 消费者流向 Special counter for shaving, no need to order shelves 剃须刀的专列柜台， 无须订购货架 Type1: 3 meter high gondola 类型1：货架高3m 标准设计 平面图 (平均2节货架) Special counter for shaving, no need to order shelves 剃须刀的专列柜台， 无须订购货架 Type1: 1.4 meter high Gondola类型1：货架高1.4m * Shaving is divided by 4 main categories :Shaving for woman,Shaving for men,Foamy Gel,Man care product. 刮胡用品可分为女用剃须用品,男用剃须用品, 刮胡泡和啫喱,. Shaving display is start from Woman products to man products,beginning to the end is cheap item to expensive item. Razor Blade is display by hooks,top 4 level