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How Companies Win
Rick Kash
The Cambridge Group
Title of Presentation
Why Did We Write The Book?
2
Copyright © 2010 The Nielsen Company. Confidential and proprietary.
We Live In A World Of Complete Access
And 100% perfect choice where every company
and every person has access to anybody,
anything, anyway, anytime, in every way
3
Copyright © 2010 The Nielsen Company. Confidential and proprietary.
In A World Of Perfect Choice, You Must
Understand Demand Before Creating Supply
Supply Business Model Demand Business Model
Supply Paradigm Demand Paradigm
Supply Paradigm Demand Paradigm
Supply Demand
Supply Demand
Demand Supply
Demand Supply
Price Takers Market Makers
4
Copyright © 2010 The Nielsen Company. Confidential and proprietary.
The Companies Who Win Will Be Able To
Answer This Question:
What do you know about the demand of
your most profitable consumers that your
competitors don’t know?
The way companies will win in the future is
different than the way they had won in the
past.
5
Copyright © 2010 The Nielsen Company. Confidential and proprietary.
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