台湾大学国际企所MBA班.docVIP

PAGE 5 PAGE 2 台灣大學國際企業所MBA班 Spring 2008 國際經營策略 INTERNATIONAL BUSINESS STRATEGY 授課教師：吳青松 授課時間：星期三 09:10-12:10 研究室及電話：管理學院二館1016室 Telephone: Email :cswu@management.ntu.edu.tw Course Goals This course is designed to present an overview of strategy and international marketing in an increasingly global marketplace. It provides frameworks for understanding the globalization potential of different industries assessing the desirability of specific foreign markets globalizing the marketing mix determining strategic actions relative to both global and local firms organizing transnational firms to better implement global strategies Required Text Total Global Strategy II, Yip, George, 2nd, 2003, Prentice Hall. Suggested Texts: C. Bartlett, S. Ghoshal, and P. Beamish (2008), Transnational Management：Text, Cases, and Readings in Cross-Border Management, 5th edition, Boston：McGraw Hill. 合併與收購，哈佛商業評論，克雷等著，李田樹譯，天下文化，2002. 吳青松, 國際企業管理。 智勝出版社出版。 C. Bartlett and S. Ghoshal, 1998, Managing Across Borders, 2nd ed., Irwin. (中譯本-無國界管理, 遠流出版社)。 Grading Schemes: Case Discussion 40% Class Discussion 20% Term Project 40% Term Project: At the beginning of the semester, students will form groups-- consisting of four to six students per group--to follow assigned cases and readings listed in the syllabus. Over the course of the semester, each group should select an international business whose global competitive strategy can be improved upon. The group should critically assess the global competitive strategy of the selected international business, after providing some background information on the business and the industry. Alternatively, one may be able to identify in what ways is the company vulnerable to international competition? How has the competitive landscape changed in recent