外贸函电与写作3.pptVIP

外贸函电与写作 ___Chapter Three Establishing Business Relations Aims Requirements 1. Introduction 2.Channels of obtaining information : Channels: Establishing Business Relations 获得客户名址的途径： 1. 参加交易会或博览会 2. 国内外的商会，商务参赞处或其它的商务组织。 3. 贸易伙伴的介绍 Establishing Business Relations 4. 代表团互访 5. 市场调查 6. 客户自我介绍 7. 通过银行 8. 广告 3. Structure of the body: Samples Samples 4.Words and Expressions 4.Words and Expressions 4.Words and Expressions 4.Words and Expressions 4.Words and Expressions 4.Words and Expressions 4.Words and Expressions 4.Words and Expressions ● 7. favorable adj. ● 有利的，赞成的，有帮助的，优惠的 ● favorable offer 优惠报盘 ● favorable reply 佳音 4.Words and Expressions ● 8. market n. 市场,销路 ●??a. in the market for 要买?We are in the market for wool.?我们要买羊毛。 ?b. come to (into) the market上市 ?We will contact you as soon as the new crop comes to the market.一旦当年收成上市,我们定将和你方联系。 ??c. find a market 找销路 ??We are trying to find a market for this article.我们正在努力为此项商品找销路。 4.Words and Expressions ● 8. market n. 市场,销路 ●?d. good (poor, no) market 畅销 (滞销,无销路)There is a good (a poor, no) market for these articles.这些商品畅销(滞销,无销路) ?e. in the market要买或要卖 ?Please cable us as soon as you are in the market.?一旦你方要买(卖)时,请电告。 5.Translate the useful sentences  ● Source of information We come to know your name and address from the Commercial Counselor’s Office of the Chinese Embassy in London. We express our desire to establish business relations with your firm on the basis of equality and mutual benefit. 我们从设在伦敦的中国大使馆的参赞处获知了贵公司的商号 和地址，我们想要表达我们希望与贵公司在平等互利的基础 上建立商务关系的愿望。 5.Translate the useful sentences  ● Source of information We have obtained your name and address from your Advertisement in “Electric”, we want to build up business relations with you. 我们是从《电子科技》的广告上获知了贵公司的商号和地址， 我们希望能够和你们建立商务关系。 5.Translate the useful sentences  ● Source of information Your firm has been kindly recommended to us by Mr. Jones, in New York, as large imports of clothing.