关于电子邮件营销方法的研究-管理科学与工程专业论文.docx

AbstractRipid Abstract Ripid development and popularization ofinteract not only have given firms access to intemet marketing，but have brought up new topics on how to achieve effective intemet marketing methods．A major factor ofr marketing strategy on interact is the capability of keeping contact、ⅣitIl the websites from Global Information Nets．But what effective marketing needs is not only attractive Web pages，but much more extensive marketing methods including emall marketing． The main contents are as the following five parts which will analyze and research the means ofemall marketing： Chapter l clearly presents the fact that the development ofemall marketing in China is at its beginning and so眦filrms don’t attach much importance to it． Thought the current situation of email marketing in the United States，we call draw the conclumon that effective email marketing is a very important marketing method which should not bc igaored by lots offirms． Chapter 2 provides a brief introduction to relatively basic styles of email marketing．Emall list marketing is a main method ofr licence marketing and individualized service．Email advertisements can be easily diaected to customers and do not cost much． Chatper 3 covers the problems which exist in emall marketing and hinder, to a great extent，the development ofit． Chapter 4 is about solutions to the problems which exist in emall marketing． For example，application of multimedium emall and effective delivery of membership emall marketing will make amail marketing yield well． Chapter 5 deals with the evaluation of email marketing effects．Its significant for US tO he aware of botIl the value that email marketing has produced and the criteria to evaluate it in order to research effective email marketing methods． Keywords：Marketing methods，Email，Mailing list 武汉理T：大学颂f‘学位论文前 武汉理T：大学颂f‘学位论文 前 言 18世纪中叶，随着第一次产业革命在英国的勃兴，机械化大生产的社 会生产方式在一些西方国家迅速得到了确立，这标志着工业经济时代的诞 生。在过去的两个多世纪里，这种生产方式深刻地改变着人类的生活方式 与消费方式，进而导致了营销理论和营销方法的不断创新。在工业经济时 代，企业营销理论先后经历了