毕业论文大学生网络消费行为分析.docVIP

PAGE PAGE 28 本科毕业设计（论文） 大学生网络消费行为分析 学 院 管理学院 专 业 市场营销 年级班别 2 学 号 学生姓名 指导教师 摘 要 网络消费已经成为众多大学生一种新的消费模式。大学生受教育程度较高，对网络的使用驾轻就熟，对适合在网上销售的满足精神需要的产品具有更多需求，其预期收入也相对较高，因此他们主宰未来网络消费的可能性较大。从更深层次分析，在校大学生中的很多人毕业之后会逐渐走向管理岗位，其大学生活阶段的网络购物体验必然会对其今后将网络技术应用于自身管理工作的意识产生深远影响，而这正是推动我国电子商务取得可持续性发展的关键性因素之一。因此，研究大学生的网络消费行为，显得十分有必要。 课题分为五个部分来讨论从大学生网络消费行为，从中得出大学生网络消费行为分析结论。课题第一部分介绍我国互联网发展的状况、国内外相关研究和课题研究目的；第二部分是对文献资料的整理分析，介绍网络消费相关理论；第三部分是论文主体部分，在第二章理论框架和调查分析的基础上分析大学生网络消费行为；第四部分是对网络商家的一些建议；最后一部分是课题的研究结果。 本课题研究认为，多数大学生是网络消费的积极拥护者，其网络消费主要看中便捷和低价，但出于对安全性的担忧，消费更多集中在商品单品价格低的领域。 关键词：大学生，互联网，消费行为 注：本设计（论文）题目来源于自选。 Abstract Networks consuming has already become a kind of new consumption mode of numerous university students. The university student is subjected to level of education higher, do the task with ease to the usage of network, to suitable sell on the net of satisfy the product of spirit demand to have more needs, it expects that the income is also opposite and higher, therefore they dominate the possibility that the network in future consumes its bigger. Analysis from the deeper time, will head for a management post gradually after the many people in the university student of the school graduates, its university lives the network shopping of stage and experiences personally inevitable meeting as to its will apply from now on the network technique manages consciousness creation of the work at the oneself profound influence, but this is exactly the push our country the electronic commerce obtains one of the decisive factors that can keep on sex development. Therefore, the network of research university student consumes behavior and seems to be pretty much to have a necessity. The topic is divided into five parts to discuss to consume behavior from the network of university student, from in get university student the network consume behavior analysis conclusion. Topic one part introduction our the Internet develop of condition, domestic and in