创意手绘个性T恤大学生自主创业计划书.doc

自主创业计划书 项目名称：创意手绘个性T恤 团队名称：手绘衣族 队长名字：李婷 联系电话电子邮箱：610609557@ 所在班级：地理科学系1101班 目 录 一、执行总结 1、产品概述·······················································1 2、团队概述·······················································1 3、市场环境与竞争优势·············································1 4、经济状况和盈利能力预测·········································2 二、 项目简介 1、运作过程·······················································3 2、产品介绍·······················································3 3、项目发展方向及发展愿望·········································4 三、 市场调查和产品分析 1、 目标市场的定位与分析·········································5 2、 市场容量估算和趋势预测·······································5 3、 竞争分析和竞争优势···········································6 4、估计的市场份额和销售额········································7 四、 营销策略 1、产品策略······················································8 2、价格策略······················································8 3、销售策略······················································9 五、 经营管理 1、生产工艺······················································10 2、设备购置、人员配备、生产周期·································11 3、服务质量控制与管理············································11 4、日常管理······················································12 5、购物流程······················································12 六、 创业团队 1、团队组织构架··················································13 2、团队能力·····················································13 3、团队成员背景··················································14 4、团队分工与互补················································14 七、 工作室经济、财务状况 1、资金需求·····················································16 2、融资计划·····················································16 3、资金运营计划··················································17 八、 费用预算 1、设备投入······················································18 2、设施投入·····················································18