加入WTO对我国零售业的影响与对策分析-工商管理专业论文.docxVIP

摘要l 摘要 l 999年l l雳，中奖签署簸中萄穗入睦赛赘按缀织鹈双 边曲，议，这标志嚣中国加入世界贸易组织已经进入最后阶 段。中国粕入wT0一方蠢给中国酶零售鼗带来了有弱鹣一 皿，但同时也意味着将磷临来自国外行业的踅为激烈的党争 帮撬战。奉文藩在遴造璎论懿实践毒嚣结合酶方法，分辑q-国 加入WT0对其零售业的影响，并在此基础上探讨我们成采 取蕊栩应对滚。 对九，术文化介绍零售业的特征以及我国零岱也的发展 蕊簿勰变磊，对我鋈零羲韭醵褒凝以及零售遂瓣瀵鼗器送行 了分析。作者认为，在零售业。{J存在需求层次的理论方法， 这秘方法在强羚豹犬墅零售垒效和跨溜公司中被广泛应鲻， 但在戏国的零售企业中却运用较少，因此，我国氽业要面对 来蠢潼外零售企簸懿竞争，蓄先瘟攀习著缮鉴这耱理论方 法。 其次，《睾耆运臻篦较分枣厅滋努辑了热入WTO鼹我疆零 售业的影响。通过零售业的规模规范和技术等方面的比较， 作者汲为趣入WTO对我翟零售翌游豢来了，＼大橇遥窝滔大 挑战。 簸嚣，针对热入WTO爨带来静辍暹稳攘竣，{乍者分辑 了我园零售址应采取的对策，认为企业既皮制定相应的发展 战略鏊标黎缓貉羹点，鞠对逸波裁定著实藏矮襄战赡，蘧暴 战略，广告战略等营销战略去实现这些战略目标。 ABSTRACT1n ABSTRACT 1n NOVember of 1999。Chlna and USA COnclUded the agreement on China’s accession tO World Trade Organization Thi s means that China i s 0n the 1a st stage Of the P roce s s tO WTO China‘s aceession to WT0 Will of COUrse benefit the Chinese retail bu siness，but on the other hand，it will definitely put the Chinese retail enterpri ses on the places of more severe competition and challenge from abroad+On these grounds，thi S pape r i s designed，by combining the theo ries and practice s of retail bU Sine ss．to analyze the influence of China‘s accession tO WTO 0n retail bu sine ss in China，and put forward the measures that Chinese enterpriSeS have tO take． 1n the first part．the authOr made an introdUction to the charaeteri stics of retail bu siness and its hi sto rical development i n China and analYzed the current situatiOn and the COnsuming groups of retail busihess in China．It is belieyed in thi s paper that there iS a theory of demand diversity in retail business Although this theory is widely utilized by large—scale retail enterprises and transnational groups abroad，it is a new thing tO Chinese counterparts Therefore，Chinese enterpri se s have to Ica rn and utiIize thi S model in thei r busine ss in order to survive in the competition with foreign retail businesses． In the second part，the author expounded，on the basi S of comparison，the influence on retail bu siness of China’S