Growth Hacking在互联网金融中的应用.pdf

Growth Hacking 在互联⺴⾦融中的运⽤ - 覃超 Agenda Today 1 Self introduction 2 Data science analysis at Facebook 3 From data analysis to Growth Hacking 4 Data growth best practices for Fintech companies 5 One more thing Self introduction 2010 – 2014 Facebook早期员⼯ - Facebook phone - Facebook Home Android - Messenger (iOS Android) - iOS Messenger app Working @ Facebook Growth Team Education 2009 – 2010: Carnegie Mellon University Monthly Active User: 550 Million - 1.7 Billion Daily Active User: 250 Million - ~1 billion Mobile User Rate: 20% - 85% Now: 1.76 billion ~ half of total internet users Data @ Facebook 1. Data dashboard analysis monitoring 2. Growth Hacking @ Facebook 3. A/B testing + shadow release 4. Viral spreading (病毒式扩散） My first day @ Facebook Boot Camp 新兵训练营 6周 Facebook Growth Team Y combinator interview 2008 founded Zuck Javier Olivan (Growth老⼤） Data Analysis Infrastructure Growth i18n Messenger Strategy (Alex Schultz) (Naomi) Growth Hack Hack: 马上上手, 快速搞定， 持续迭代. 特点：非传统，技术驱动， 数据为王 Growth + Hack 与传统增长方式的区别？ 互联⺴⽤户使⽤流程 传统的增长（市场+营销） Growth Hack Key steps For FinTech companies