丰田汽车公司企业文化建设研究.doc

PAGE \* MERGEFORMAT 19 丰田汽车公司企业文化建设研究 摘要 作为企业固有的一部分，从企业诞生之初起，企业文化就已经开始在企业的日常经营活动、规章制度设立和团队建设等方面发挥着巨大的导向作用。自威廉·大内在他的著作《Z理论—美国企业如何迎接日本的挑战》中正式提出“企业文化”这一概念以后，企业文化建设越来越受到各个公司领导层以及管理学界的重视。进入21世纪，企业文化已经成为衡量一个公司成功与否的重要标准之一。尤其是在一些成功的跨国企业和老牌企业的影响下，企业文化甚至已经被商界视为通往成功之路的尚方宝剑，企业文化建设已经成为一股热潮席卷全球。 反观中国，尽管中国工商业的发展拥有悠久的历史，“仁”、“信”、“义”等传统文化思想也早已浸润在中国公司的企业文化中。但中国学界现代企业文化的研究和阐述在中国起步并不算早，同时缺乏自创性，主要通过介绍外国思想理论来达到传播的目的。中国企业在建设企业文化的实践方面也是各自为营，缺乏统一科学理论的指导，呈现良莠不齐的情况。 本文以日本丰田汽车公司企业文化发展过程为例，结合管理学和组织文化学的知识，探究企业文化建设的一般规律，并与中国企业文化发展进行比较，以期发现中国企业文化与世界先进国家存在的差距，并提出切实可行的建议。 　　 [关键词] 企业文化 丰田汽车公司 比较 Research on the Corporate Culture of Toyota Motor Corporation Abstract As an inherent part of a company, corporate culture has been playing an indispensible role in guiding daily business activities, the establishment of rules and regulations and team building of enterprises since the birth of the enterprise.After William ? Ouchi pointed out officially the concept of corporate culture in his book Z Theory,more and more companies and scholars paid increasing attention to the development of corporate culture. In the 21st century,corporate culture is becoming a most frequently used concept, it has now become an important measure of the success of a company. Especially under the influence of a number of successful multinational companies and long-established businesses, corporate culture has generally been regarded as the most powerful weapon to achieve success. Turning to China, although the development of Chinese industry and commerce has a long history, benevolence, integrity, justice and other traditional cultural virtues in China have long been part of Chinese companys’ corporate culture,the study of modern corporate culture in China was left behind by quite a few developed countries.Primarily through the introduction of foreign ideologies and theories to achieve the purpose of development,Chinese corporate culture is lacking in creativity. What’s worse,without a set of scientific guidance,Chinese