英文演讲ppt(消费-以汽车为例)文档资料.pptVIP

By peter As the economy of China develops rapidly, the Chinese residents’ income has expanded substantially. High-end consumers emerged rapidly and China is becoming a major player in the luxury goods consumption market. The World Luxury Association predicted that, five years later, the amount of consumption in China’s luxury goods market may top the luxury goods markets around the world. In this presentation, I want to find out the consumption patterns of China’s high-end consumers and the consumer behavior. Preface Contents High-end consumers Who are the high-end consumers?? High-end consumers . research report of China Brand Strategy Association 2008 2015 17% 29% High-end consumers China’s proportion in the total global luxury consumption As a type of important luxury products, automobile is indispensable for the high-end consumers and it is also a key area of intensive competition for the auto-makers. So ,today, we take the automobiles consumption for example ,first we will compare the figures between the own-brand and the imported automobiles. Then we will focus on BMW, Audi and Mercedes-Benz these three name-brand , for the purpose of illustrating the high-end consumers preferences, detailing their consuming patterns at last. High-end Consumption in Auto Industry High-end Consumption in Auto Industry Own-brand Vehicles From January to September in2010, own-brand vehicles were sold almost 3 million, accounting for 31% of total car sales, whereas ,it fell 0.7% when compared with the same period of time last year. High-end Consumption in Auto Industry High-end Consumption in Auto Industry High-end Consumption in Auto Industry Now ,let us focus on the top three Sales Champions:BMW,Audi and Mercedes-Benz High-end Consumption in Auto Industry Booming sales of Benz Apart from the information conveyed in the left picture, it is still proved that the drastic sales growth in the past two years made china th