战略管理宝马汽车文档资料.pptVIP

华晨宝马 —浅析汽车制造业 Bayerische Motoren Werke AG Copyright ? 2011 by Jy Shantou University. 宝马简介 华晨宝马介绍 五力模型 五力模型（内部分析） Porter’s Five Forces Model NO.1 潜在进入者分析 Risk of entry by potential competitors NO.2 替代品分析 Threat of substitutes NO.3 竞争对手分析 Intensity of rivalry among established firms NO.3 竞争对手分析 Intensity of rivalry among established firms 宝马的应对 No.4购买者的议价能力 Bargaining power of buyer NO.5 供应商的议价能力 Bargaining power of suppliers 外部因素分析 The external factors NO.6 政治法律因素经济因素 Political factors and Economic factors NO.7 技术因素 Technological factor No. 8 社会文化因素 Sociocultural Fators No 9 人口因素 Demographic factor 谢谢观看！ thank you for watch it