消费者网络消费的影响因素分析.docxVIP

1 消费者网络消费的影响因素分析 摘 要 近年来，随着计算机的普及和电子商务的快速发展，各种网络商店及网络商城相继诞生，网络购物也凭借着其独特的魅力吸引越来越多的消费者投入到网购的大潮中。市场的迅速增长一方面为我国电子商务企业特别是网上商店的发展提供了机会。另一方面也对这些企业提出了挑战，因为网店的进入门槛极低，伴随着电子商务市场的不断扩大，将有更多的企业进入这个市场，电子商务企业间的竞争也会日益激烈。文章通过信息收集，了解到中国网民及网购规模及以后的发展预测，明确中国电子商务市场具有极大地发展空间及发展趋势。网络购物是传统购物行为的电子化和网络化，是有确定需求、信息收集、对比决策、购买决策、购后评价构成，对在这过程中影响消费者购物行为的因素进行研究和分析可以更好的掌握网络消费者购物行为的规律性，以促进我国网络购物有序的发展。同时针对网购中目前存在的问题及网购消费者关注的问题对电子商务企业提出建议，以提升网购消费者满意度及现代服务业发展水平。 关键词：网购；现状；影响因素；电商企业 Abstract In recent years, with the rapid development of computers and electronic commerce， Various online stores and online shopping mall was born, the network shopping by virtue of its unique charm to attract more and more consumers into the tide of online shopping. The markets rapid growth on the one hand to our country electronic commerce enterprise especially provides opportunities for the development of online stores. On the other hand also poses a challenge to the enterprise. Because the shop to enter the threshold is very low, along with the electronic commerce market continues to expand, there will be more enterprises to enter the market, t he electronic commerce enterprises competition will be increasingly fierce. Through the collection of information, we understand the development of Chinese Internet users and online shopping scale, at the same time to forecast the development of Chinas e-commerce market. Clearly the Chinese e-commerce market has space for development and development trend of greatly. Internet shopping is electronic networks and traditional shopping behavior, There is a certain demand, information collection, comparison decision, purchase decision, evaluation after purchase. Regular research and analysis can better grasp the network shopping behavior influencing factors of consumer shopping behavior in this process, In order to promote the development of Chinas online shopping and orderly. At the same time, aiming at the existing problems in the online sho