社会调查研究(英文版).pptVIP

Chapter 1 introduction What is social research? Way of knowing social reality by direct experience Definition The differences between “social research” and “社会调查研究“ Functions or purposesof social research Description(描述) A major purpose of many social scientific studies is to describe situations and events. The researcher observes and then describes what was observed. Since scientific observations is careful and deliberate, however, scientific descriptions are typically more accurate and precise than casual descriptions. (P73) Examples 厦门汽车市场调查 农村居民收入差距 Explanation(解释) The second g