2018大益茶品牌整合传播方案.pptxVIP

;目录;;arkr Group Business Unit;born in 2011 Asia’s most award-winning independent social media agency 20+ social specialists and strategists @Shanghai;OUR MISSION: CREATE CHEMISTRY;ARKR FORMULA: LIQUID CONTENT + SMART TOUCHPOINT;ARKR FORMULA: = KPI THAT MATTERS;服务客户;;服务客户;服务客户;PAST Creative + Digital Media - BRAND/product preference;;;;;Now Creative + DIGITAL/SOCIAL Media - BRAND/product preference;;;The North Face Branding Campaign, 2013;Multi-display GAMING Challenge;Future Creative + Digital/social Media - BRAND/product preference + purchase;;;… …;;;;第 1 日;转发杜蕾斯微博内容，强调品牌特性，引发众多粉丝转发留言;第 3 日;第