2018年第四季度电子商务消费者报告.pdfVIP

Consumer Connect Q4 2018 CONSUMER CONFIDENCE REFLECTED IN E-COMMERCE GROWTH Joan Driggs Vice President Content and Thought Leadership February 2019 Consumer Connect Q4 2018 IRI’s Consumer Connect Survey is published after each calendar quarter and reflects shoppers’ reported economic health, as well as behaviors and attitudes toward purchasing and utilizing CPG and health care products. For the most recent quarter, October – December 2018, we focus on respondents’ e-commerce attitudes and behaviors. To review past Consumer Connect reports, click here. © 2019 Information Resources Inc. (IRI). Confidential and Proprietary. 2 Executive Summary Consumer confidence has remained favorable Hand-in-hand with consumer confidence is the over the past several years. Still, 30 percent of growing and evolving e-commerce channel. respondents to IRI’s Consumer Connect Survey Consumers are increasingly comfortable with report they struggle financially. online purchasing and retailers of all stripes are investing in their online offerings. Notably, Gen Xers, followed by Millennials, are the most likely to report they struggle to afford Non-food items, particularly personal care needed groceries. But these generations are and home care products, are tops in online increasingly working their way out of debt and purchases. IRI E-Market Insights reports that into greater financial stability. Some 55 percent of vitamins, pet food and supplies, and skin care total Consumer Connect Survey respondents products are the top selling items. report thei