2018年第四季度电子商务消费者报告.pdfVIP

Consumer Connect Q4 2018 CONSUMER CONFIDENCE REFLECTED IN E-COMMERCE GROWTH Joan Driggs Vice President Content and Thought Leadership February 2019 Consumer Connect Q4 2018 IRI’s Consumer Connect Survey is published after each calendar quarter and reflects shoppers’ reported economic health, as well as behaviors and attitudes toward purchasing and utilizing CPG and health care products. For the most recent quarter, October – December 2018, we focus on respondents’ e-commerce attitudes and behaviors. To review past Consumer Connect reports, click here.