BXXX公司的市场开发策略研究 外文参考文献译文及原文DOC.doc

本科毕业设计（论文） 外文参考文献译文及原文 学 院 经济管理学院 专 业 工商管理 年级班别 学 号 学生姓名 指导教师 年 月 日 目 录 外文译文.....................................................................................................................................1 1 品牌促进企业的成长...........................................................................................................1 1.1通过影响顾客的购买心理和购买选择偏好，扩大产品的销售...................................1 1.2通过提高品牌的认知，创造产品的附加价值...............................................................1 1.3通过强化顾客对品牌的联想和忠诚，提高产品的竞争能力.......................................2 2 企业不同成长阶段的品牌策略...........................................................................................3 2.1创业期的品牌策略.........................................................................................................3 2.2成长期的品牌策略.........................................................................................................3 2.3成熟期的品牌策略.........................................................................................................4 2.4衰退期的品牌策略.........................................................................................................5 外文文献.....................................................................................................................................7 1 Brand can promote the growth of the enterprise...................................................................7 1.1 Expanding the sale volume with Affecting customers purchase psychology and purchase choice...........................................................................................................................7 1.2 Creation product attachment value with improving the cognition of the brand.............8 1.3 Improving the competitive ability with strengthening customer’s association and loyalty to the brand..........................................................................................