2018户外广告预测（英文版）..pdfVIP

2018 A NEW ERA FOR OOH @ In a fragmented media landscape, OOH continues to deliver OOH is reaching a tipping point where data, technology and in both reach (90% reach of adult population) and time spent the OOH infrastructure are able to integrate and connect to (over three hours a day) with the medium. Alongside this, deliver more impactful, efficient and effective campaigns for DOOH will represent 50% of revenues but most importantly