酸奶市场发展趋势 Yoghurt – Spoonable.ppt

酸奶-用勺子舀的Yoghurt – Spoonable 2007市场发展趋势 美益制作 2007 Market trends Presented by MeiYi Flavours 发展趋势Trends “Low in” leads the way with Low/No/Reduced Fat the leading position (nearly 30%), other important low-in claims included?low sugar, low calorie and low cholesterol. Functional ingredients that aid?digestion remain popular, adding value and healthy appeal. Functional products to benefit heart and immune systems decreased a little in the first quarter. “低含量”产品，以低脂肪／无脂肪产品占主导地位（将近30%），其他重要低含量产品包括低糖产品，低热量产品，低胆固醇产品 有助消化的功能性成分增值且有健康要求 有益心脏和免疫体系的功能产品在第一季度略微有所下降． 发展趋势Trends More natural products with less additives/preservatives and more all natural and organic ingredients. Fortification with vitamins/minerals remains important allowing consumers to obtain extra nutrition from yogurt. 更多添加剂/防腐剂含量低的天然产品,更多纯天然和有机成分 含维他命/矿物质的Fortification保持重要地位,使消费者从酸奶中吸收更多营养 低含量产品的定位Low-in positioning USA, Publix Super Markets Fat Free Yogurt Strawberry flavor contains 1/3 fewer calories than regular low fat yogurt. It contains other natural flavors and is sweetened with aspartame and fructose. 美国, Publix Super Markets 公司 无脂肪酸奶,草莓味,比普通低脂肪酸奶的热量少1/3. 含其他香料,且是通过阿斯巴甜和果糖来增甜的. 低卡路里/无卡路里Low/No/Reduced Calorie Finland, Valio Blueberry Cranberry Yogurt Free from fat and low in calories and carbohydrate and rich in calcium and dietary fibre. 芬兰, Valio 蓝莓蔓越莓酸奶 不含脂肪,卡路里和碳水化合物 含量低,富含钙和食物纤维 低糖/无糖产品Low/No/Reduced – Sugar USA, Wells Dairy Raspberry Rhapsody Yogurt with added vitamins A D. Fat free contains 45% fewer calories than the regular fat free yogurt. (sucralose used rather than sugar). Also Superfruit White Cranberry Strawberry; and Superfruit Blackcurrant available. 美国,和路雪乳品 覆盆子酸奶,添加维他命A和D,不含脂肪,比普通无脂肪酸奶的热量低45%(用的是蔗糖,而非普通糖).还含超级水果白色蔓越莓草莓和黑醋栗 低胆固醇/无胆固醇产品Low/No/Reduced – Cholesterol Italy -- Maya Pro-Activ Strawberry Yogurt containing vegetable sterols to help reduce harmful cholesterol. 意大利- Maya Pro-Activ公司 草莓酸奶含蔬菜甾酮,有助降低有害胆固醇 功能性-有助消化Functional – Digestion Australia, Fonterra Bran